Hellmann's Super Bowl Ad Reunites Meg Ryan and Billy Crystal in Iconic 'When Harry Met Sally' Scene
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Hellmann's is making a significant splash at Super Bowl LIX with a commercial featuring the iconic duo Meg Ryan and Billy Crystal, reprising their roles from the 1989 romantic comedy "When Harry Met Sally." The ad recreates one of the film's most famous scenes, set in New York City's Katz's Delicatessen, where Sally (Ryan) demonstrates how easy it is to fake an orgasm, leading an onlooker to say, "I'll have what she's having."
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The commercial will air in the second quarter of the Super Bowl on February 9, 2025. It marks the fifth consecutive year Hellmann's has run a Super Bowl ad, with this year's spot focusing on humor and nostalgia. The 30-second ad will also have a longer 60-second version debuting on social media.
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Meg Ryan and Billy Crystal, who had not been back to Katz's since they filmed the original scene, were excited to reunite for this nostalgic project. They both expressed joy in stepping back into their characters' shoes and reliving the memorable moment. The ad also features a cameo by Sydney Sweeney, who delivers the iconic line, "I’ll have what she’s having," adding a modern twist to the classic scene.
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Hellmann's has created a "What She’s Having" Sandwich Package, available for nationwide delivery, which includes the ingredients to recreate the turkey sandwich featured in the commercial, along with a pastrami sandwich and Hellmann's mayonnaise. This commercial aims to integrate the brand humorously and effectively, ensuring it feels like a natural extension of the original film scene.