Discovery+ Announces First Price Hike of 2025, Ad-Supported Plan Now $5.99

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Discovery+ has announced a price hike, marking the first increase for the streaming service in 2025. The ad-supported plan will now cost $5.99 per month, up from $4.99, while the ad-free plan will increase to $9.99 from $8.99. This change is effective immediately for new customers, while existing subscribers will see the new prices reflected in their billing cycles starting on or after February 7, 2025.

The increase is part of a broader trend among streaming services, which have been raising prices to cope with rising costs and to invest in content development. Warner Bros. Discovery, the parent company of Discovery+, has been making content cutbacks and other financial adjustments to streamline operations and improve profitability. This price hike follows a similar increase in October 2023, when the ad-free option was raised from $6.99 to $8.99.

For users, this means that those on the ad-supported plan will pay an extra dollar each month, while those on the ad-free plan will see a more substantial increase. The ad-supported plan remains a more affordable option compared to other streaming services, but the gap is narrowing as prices rise across the industry. Users may want to consider their viewing preferences and budget when deciding whether to continue with Discovery+ or explore other streaming options.