Vance Gillette: Transforming the Swimming-Pool Industry with Innovation and Customer-Centric Leadership

Vance Gillette was a transformative figure in the swimming-pool industry, known for his innovative approach and significant contributions over several decades. His impact can be seen in various aspects of the industry, from marketing strategies to customer experience and industry advocacy.

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Early Career and Foundational Influence

Vance Gillette began his career in the pool industry as a teenager in 1966, working in telemarketing and outside sales for Arneson Pools. He credited industry pioneer Howard Arneson for instilling in him the perspective that selling a pool cleaner was about selling the experience of a clean pool, a philosophy that would guide his career.

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Leadership and Advocacy

Gillette's leadership roles at Jandy Pool Products and later Zodiac Pool Systems were marked by his focus on customer experience and industry education. He was known for his outspoken nature and ability to challenge the status quo, particularly in areas like safety and the promotion of health benefits of swimming. He argued that the industry should focus on the beauty, prestige, and entertainment value of pools rather than just their functional aspects.

Industry Education and Innovation

Gillette was a strong advocate for industry education, supporting organizations like WaterShapes and Genesis 3, which aimed to elevate the industry's ability to satisfy customers with beautifully designed and executed outdoor spaces. His philosophy of D.O.N.E. (Delight your customers, take Ownership, do it Now, and Exceed expectations) encapsulated his approach to business management and industry leadership.

Legacy and Recognition

Throughout his career, Gillette received numerous accolades, including the GENESIS Lifetime Achievement Award, which recognized his unwavering commitment to the industry and his role in its evolution. His influence extended beyond his professional roles, as he mentored many in the industry and maintained close relationships with colleagues and competitors alike.

Impact on Industry Perception

Gillette's most significant contribution was perhaps his ability to shift the industry's self-perception. He encouraged pool sellers to see their products not just as concrete-lined holes but as integral parts of the outdoor entertainment experience. This shift in mindset helped the industry grow and adapt to changing consumer demands and market trends.

Conclusion

Vance Gillette's impact on the swimming-pool industry was profound and multifaceted. From his early days in sales to his leadership roles and advocacy for industry education, he left an indelible mark on how the industry operates and perceives itself. His legacy continues to inspire and guide the industry, ensuring that the focus remains on delivering exceptional customer experiences and innovative solutions.