Shiseido's Innovative Use of Bacteria to Enhance Sunscreen Efficacy and Skin Health
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Shiseido is pioneering the use of bacteria in sunscreen development to future-proof their products by leveraging the insights gained from studying the skin microbiome. The company has developed a novel testing method to measure the amount and balance of indigenous skin bacteria quickly and easily. This method is based on PCR technology, which allows for a more detailed understanding of the microbiome on the skin's surface.
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The significance of this approach lies in the recognition that the skin's microbiome plays a crucial role in maintaining skin health and resilience. By understanding the specific bacteria present on an individual's skin, Shiseido can tailor their sunscreen formulations to support and enhance the natural protective barrier of the skin. This personalized approach not only improves the efficacy of the sunscreen in protecting against UV radiation but also ensures that the product is compatible with the unique microbiome of each user, thereby minimizing potential irritation and maximizing skin health benefits.
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Shiseido's research has shown that skin with a diverse and balanced microbiome is generally healthier and more resilient to environmental stressors, including UV radiation. By incorporating this understanding into their product development, Shiseido is not only enhancing the protective capabilities of their sunscreens but also contributing to the overall health and well-being of the skin.