Netflix Secures U.S. Broadcasting Rights for 2027 and 2031 FIFA Women's World Cup
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Netflix has secured the exclusive broadcasting rights in the United States for the 2027 and 2031 FIFA Women's World Cup tournaments. This historic agreement marks a significant milestone for both Netflix and FIFA, as it is the first time a streaming service has acquired full rights to such a major international sports event.
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The deal allows Netflix to stream all matches live, providing unparalleled access to fans in the U.S. and Puerto Rico. This includes comprehensive coverage and immersive studio shows featuring top-tier talent in both English and Spanish languages. The agreement aims to celebrate the players, culture, and passion driving the global rise of women's sports, not just by streaming matches but also by producing exclusive documentary series leading up to the tournaments.Netflix's entry into live sports is part of its broader strategy to diversify its content and increase its subscriber base. The streaming giant has been enhancing its sports programming, which already includes popular football documentaries like "Under Pressure: The U.S. Women’s World Cup Team" and "Captains of the World".For FIFA, this deal is a strategic move to raise the profile and value of the Women's World Cup. It aims to close the gender pay gap and increase prize money, as seen in the significant difference between the prize funds of the men's and women's tournaments. The 2023 Women's World Cup had a total prize fund of $152 million, while the men's 2022 World Cup in Qatar had $440 million.The 2027 Women's World Cup will be held in Brazil from June 24 to July 25, 2027, featuring 32 teams competing for the title. The host for the 2031 tournament has yet to be decided, but the United States is likely to bid for it, potentially expanding the tournament to 48 teams to match the men's World Cup format starting in 2026.This agreement is expected to set new benchmarks in terms of U.S. engagement and audience reach for the Women's World Cup, reinforcing the tournament's status as the single biggest women's sporting event globally.