Taco Bell Launches Live Más Café with Focus on Specialty Beverages
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Taco Bell has recently launched a new concept called Live Más Café, which is focused on beverages. This pilot concept is located in Chula Vista, California, just outside of San Diego, at 1548 E. H Street. The Live Más Café features a menu that includes a variety of specialty beverages such as milkshakes, coffees, and fruit-flavored drinks called "Agua Frescas". Some of the unique drink offerings include the Caramel Cafe Churro Chiller, Mexican Mocha Iced Coffee, Cinnabon Caramel Iced Coffee, Strawberry Lime Refresca Freeze, and Vanilla Crema Iced Coffee.
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In addition to beverages, the café also serves Taco Bell classics like tacos, burritos, quesadillas, nachos, and value items. The café is designed with modern amenities such as ordering kiosks, digital menu boards, and some indoor seating. The grand opening of the Live Más Café took place on December 9, 2024, and attendees were treated to free swag and a complimentary first drink.This new concept is part of Taco Bell's strategy to innovate and expand its offerings, leveraging the growing popularity of beverage-focused shops. The partnership with Diversified Restaurant Group, one of Taco Bell's largest franchisees, has been instrumental in bringing this vision to life.
