The consequences of health misinformation are profound and far-reaching. Not only does it propagate fear and panic, but it also leads to poor health choices, increased morbidity and mortality, and a general decline in public health outcomes. The effects are often amplified during health emergencies, where rapid dissemination of misinformation can exacerbate situations and hinder response efforts. Efforts to counter misinformation must be strategic, timely, and evidence-based to mitigate these amplified consequences and protect public health.