Visa and Affirm Launch Innovative Credit Card with Flexible Payment Options and Enhanced Security

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Visa and Affirm have partnered to launch a new credit card in the US, leveraging Visa's Flexible Credential technology. This card offers several innovative features and benefits designed to enhance the payment experience for consumers.

Key Features and Benefits of the Visa Affirm Card:

  1. Flexible Payment Options:
    • The Visa Affirm Card allows consumers to choose between various payment methods, including debit, credit, and "Pay in 4" with Buy Now Pay Later (BNPL) options. This flexibility empowers consumers to manage their payments according to their financial preferences.
  2. Visa Flexible Credential:
    • This technology enables the card to toggle between different payment methods, providing convenience and control to the consumer. It is designed to be used across multiple platforms, including online and in-store transactions.
  3. Debit Card Functionality:
    • The Visa Affirm Card functions more like a debit card, offering the ability to make purchases over time or all at once. This feature helps consumers avoid accumulating unhealthy debt while still enjoying the convenience of a credit card.
  4. Interest Rates and Eligibility:
    • Payment options through Affirm are provided by various lending partners, with interest rates ranging from 0% to 36% APR based on the consumer's credit and subject to an eligibility check.
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  1. Enhanced Security:
    • The card integrates with Visa's advanced security features, including the Visa Payment Passkey Service, which uses biometric authentication to enhance security and reduce fraud during online transactions.
  2. Tap to Everything:
    • The Visa Affirm Card supports various tap functionalities, such as Tap to Pay, Tap to Confirm, Tap to Add Card, and Tap to P2P, making transactions more seamless and secure.
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  1. Data Tokenization:
    • Visa's data tokens enhance security by removing sensitive cardholder information from the payment flow. This feature allows consumers to control their data and receive better shopping experiences powered by AI.
  2. Integration with Digital Wallets:
    • Consumers can easily add their Visa Affirm Card to digital wallets like Apple Pay and Google Pay, providing additional convenience and security for everyday transactions.

Conclusion

The partnership between Visa and Affirm has resulted in a versatile and consumer-friendly credit card that combines the flexibility of multiple payment methods with enhanced security features. This card is designed to meet the evolving needs of modern consumers, providing them with greater control over their payments and a more secure transaction experience.