AdMob supports advertising in numerous countries, but specific eCPM rates and performance can vary significantly by region. Here are some examples:
United States
High eCPM for banner ads on iOS and Android.
High eCPM for rewarded video ads on iOS.
Preview
France
Lower eCPM for banner ads compared to the US.
Tier 1 Countries
Generally higher eCPM rates compared to Tier 2 and Tier 3 countries.
Includes countries like the US, UK, Canada, etc.
Preview
Tier 2 and Tier 3 Countries
Lower eCPM compared to Tier 1 countries.
Includes countries like India, Brazil, Mexico, etc.
Summary
AdMob offers various ad formats including banner ads, interstitial ads (both static and video), and rewarded video ads. The eCPM rates vary significantly based on the ad type and the country. Higher eCPM rates are typically observed in Tier 1 countries like the US, while lower rates are seen in Tier 2 and Tier 3 countries.