Top Perfume Trends and Favorites in 2025

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In 2025, several perfume trends are capturing people's attention, making it challenging to pinpoint a single favorite. However, some fragrances stand out due to their popularity and innovative scent profiles.

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Plum Perfumes: Plum has emerged as a popular choice, offering a unique and sweet scent profile. Notable examples include Glossier's You Rêve and NOYZ's Unmute, which have been well-received for their distinctive plum notes.
Fig Perfumes: Fig-based fragrances are gaining traction for their mature and delicate sweetness. Phlur's Father Figure and Diptyque's Philosykos are favorites among those who appreciate a more sophisticated fruity scent.
Woodsy Rose Perfumes: These perfumes combine the classic rose scent with woody undertones, creating a fresh and elegant aroma. Examples include NOYZ's Love Club and Lancôme's Idôle Power.
Matcha Perfumes: Inspired by the popular matcha trend, these fragrances offer a fresh and slightly sweet scent. Maison Margiela's Thé Matcha 26 and d’Annam are popular choices among influencers and perfume enthusiasts.
Rhubarb Perfumes: Rhubarb offers a tart and green scent that stands out without being overwhelming. Popular options include Delina by Parfums de Marly and Prada's Infusion de Rhubarbe.
Milky Perfumes: These fragrances are known for their creamy and comforting notes, perfect for layering. DedCool's Milk and Ellis Brooklyn's Vanilla Milk are examples of this trend.
Marshmallow Perfumes: These sweet and toasted scents are increasingly popular. Examples include Kayali's Yum Boujee Marshmallow and Kilian Paris's Love, Don't Be Shy.

In addition to these trends, some celebrities have also shared their favorite fragrances, which often reflect these popular notes and styles. For instance, Frédéric Malle's Portrait of a Lady and Maison Francis Kurkdjian's fragrances are frequently mentioned as top picks among celebrities.

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Overall, the most popular perfumes in 2025 are those that blend unique and trendy ingredients like plum, fig, woodsy rose, matcha, rhubarb, milk, and marshmallow, offering a wide range of scents to cater to diverse preferences.

Top Perfume Trends and Favorites in 2025

Preview

Plum Perfumes: Plum has emerged as a popular choice, offering a unique and sweet scent profile. Notable examples include Glossier's You Rêve and NOYZ's Unmute, which have been well-received for their distinctive plum notes.
Fig Perfumes: Fig-based fragrances are gaining traction for their mature and delicate sweetness. Phlur's Father Figure and Diptyque's Philosykos are favorites among those who appreciate a more sophisticated fruity scent.
Woodsy Rose Perfumes: These perfumes combine the classic rose scent with woody undertones, creating a fresh and elegant aroma. Examples include NOYZ's Love Club and Lancôme's Idôle Power.
Matcha Perfumes: Inspired by the popular matcha trend, these fragrances offer a fresh and slightly sweet scent. Maison Margiela's Thé Matcha 26 and d’Annam are popular choices among influencers and perfume enthusiasts.
Rhubarb Perfumes: Rhubarb offers a tart and green scent that stands out without being overwhelming. Popular options include Delina by Parfums de Marly and Prada's Infusion de Rhubarbe.
Milky Perfumes: These fragrances are known for their creamy and comforting notes, perfect for layering. DedCool's Milk and Ellis Brooklyn's Vanilla Milk are examples of this trend.
Marshmallow Perfumes: These sweet and toasted scents are increasingly popular. Examples include Kayali's Yum Boujee Marshmallow and Kilian Paris's Love, Don't Be Shy.

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